Launching a Slow Luxury Brand

The Challenge

Fashion designer with compelling slow-fashion luxury streetwear vision wanted to build a lasting brand. Creative vision and designs were strong. Zero operational foundation to build the business.

What wasn’t working:

• No supply chain infrastructure - design concepts existed without production capabilities or supplier relationships
• Vision needed clarity and translation into business strategy and positioning
• No project management systems. No way to track progress or accountability
• No technical infrastructure for e-commerce, inventory management, or customer engagement

The Approach

Started with Discovery to develop clear Brand Vision, then moved to Partnership to build operations alongside the founder. Systems built for sustainable growth while maintaining creative integrity.

Systems built:

• Supply chain & production — end-to-end supplier framework from design through manufacturing with optimized single-supplier relationship
• Team structure — 5-person team with defined roles and communication protocols
• Brand strategy — slow-fashion luxury streetwear positioning with go-to-market strategy and retailer partnerships
• Project management — tracking systems enabling progress visibility across design, production, and launch
• E-commerce foundation — complete technical infrastructure supporting launch and long-term growth

The Results

Brand moved from concept to launch-ready business. Operational systems support ongoing growth.

• Complete operational foundation — concept to launch in 12 months with fully integrated systems
• Team expansion — scaled from 2 to 5 members. Sustainable growth despite early departures
• End-to-end supply chain — optimized single-supplier collaboration with improved lead times
• Pre-launch market validation — retailer interest and influencer partnerships including professional athletes

This engagement progressed through Discovery and Partnership phases.

“Within 12 months we got from concept to launch. The supply chain works, the team knows their roles, and I feel in control of my brand. I can focus on design instead of constantly dealing with operations - that’s creative freedom.”

— Henock, Founder, Slow Luxury Brand